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Adobe Marketo Engage Architect Master Sample Questions (Q28-Q33):

NEW QUESTION # 28
Which feature in Marketo is most suitable for running global marketing campaigns?

A. Workspaces and Partitions
B. Dynamic Content
C. Smart Campaigns
D. Engagement Programs

Answer: A

NEW QUESTION # 29
An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

A. Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.
B. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.
C. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
D. Create a new unique field for every event or custom question to ensure data accuracy and retention.

Answer: B

NEW QUESTION # 30
Which factor is most critical for improving email deliverability in Marketo?

A. Increasing frequency of email sends
B. Personalizing subject lines
C. Sending emails in batches
D. Using approved IP warmup techniques

Answer: D

NEW QUESTION # 31
A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from 'Hand Raise' to 'Scoring' the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?

A. Update the smart campaign qualification settings to run once per hour
B. Disable the scoring model for hand-raise conversions to avoid conflicts
C. Remove the person score trigger filter from the MQL trigger campaign
D. Use a Wait step and a Remove from Flow step at the beginning of the campaign flow

Answer: A

NEW QUESTION # 32
A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A. Will E-Commerce use a default integration for order data and billing?
B. Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
C. Will E-Commerce share billing data to the Company object in Marketo?
D. Will E-Commerce share order data with Marketo via a Custom Object?

Answer: C

NEW QUESTION # 33
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